I’m Arête,
A Graphic Designer
& Marketer
From Melbourne
Hi there!
I'm Arête (pronounced Ar-et), I hold a double Bachelors Degree in Business (Marketing) and Design (Communication Design).
Focused on marketing and communication design, I merge strategic thinking with aesthetic sensibility. I am passionate about crafting sustainable strategies, and excel in consumer behaviour and social media marketing, leveraging design for impactful visuals and messaging.
Outside academics, I advocate for sustainability, indulging in diverse interests and nurturing a love for nature through my companionship with house plants, cats, and a thriving fish tank.
My Values
Sustainability
Embracing eco-conscious practises in every aspect of my work and personal life. Being sustainable is at the forefront of everything I do.
Growth
Committing to personal and professional development, embracing challenges as stepping stones toward continuous improvement and success.
Collaboration
Believing in the power of teamwork and collective effort to achieve shared goals and foster innovation.
Innovation
Continuously seeking new ideas, approaches, and technologies to drive progress and solve complex problems creatively.
Understanding
Understanding my client and target audience is crucial. For an outcome to be effective one must understand what they are doing, and who it’s for.
More about me
Hi, I’m Arete (pronounced Ar-et).
I am a recent graduate from Swinburne University, where I completed a double degree in Business and Design, with majors in marketing and Communication Design. My studies brought together strategic thinking and creative expression, allowing me to approach marketing challenges with both analytical insight and strong visual storytelling.
I am passionate about creating thoughtful and sustainable marketing strategies that connect with modern audiences. With a focus on consumer behaviour, social media, and brand building, I enjoy exploring how people interact with content and how design can enhance those experiences. I see design as an essential part of effective marketing, and I approach every project with a balance of purpose, creativity, and clarity.
Outside of work, I have a strong interest in sustainability, which influences both my personal life and professional choices. I enjoy hiking, investing, fashion, and Brazilian Jiu Jitsu. I share my space with many houseplants, a large freshwater fish tank, and three cats who keep me on my toes and often sit in judgment of my design decisions.
With a solid foundation in business strategy and visual communication, I am excited to contribute to projects that make a positive impact. I am always looking to learn, collaborate, and create work that feels both meaningful and well crafted.