Marketing documentation
This page highlights key work I have completed during my marketing studies.
None of the presented brands have officially commissioned or worked with me and all work is for illustrative/demonstrative purposes only.
Moonee Valley Council
A report focused on lowering a municipal councils carbon emissons. Focused on the reduction of meat consumption.
Therapeutic Pillow
Marketing research projects undertaken for Therapeutic Pillow Australia.
Revenge LA
Comprehensive digital marketing audit and plan for LA based streetwear brand Revenge.
BioFab
A comprehesive business plan and outlook to bring NZ based mushroom packaging manufacturer BioFab to Australia.
Vittoria Coffee
I undertook a brand analysis for Vittoria coffee and then proposed a brand extension to target an untapped customer segment. Tools used include the Marketing MIx, the Three Levels theory, DENT-PC and SIP-CC.
Trend analysis
A trend analysis report undertaken on circular fashion using the trend funnel framework.
CRI
A branding strategy for the “Clean Recycling Initiative” (CRI). A not for profit organisation that is seeking to revolutionise textile recycling.
Swinburne University
Hired by Swinburne University to develop a business/marketing plan to increase Thai student enrolments in their Master of Business Information Systems course. Involved international work and in country placement to Bangkok, Thailand.
Black Rock Primary
A fundraising strategy for Black Rock Primary School. Undertaken while working in a 5 person team.
Nike
An in-depth analysis of Nike from an innovation perspective which recommends a new product line. Tools used include PESTEL, SWOT, Porters FIve Forces, JTBD, the Value Proposition Canvas, and the Gaps Model.
Healthovation e-magazine
A marketing plan for The Healthovation digital magazine. Undertaken as part of a 5 person team.
A marketing strategy developed for the EV manufacturer Polestar. Focusing on internal influencing factors on consumer behavior through “Maslows Hierarchy of Needs” and “Perception and Self-Concept”.
Polestar
Qantas
A scenario plan investigating the sustainable airline industry with specific focus on strategic outcomes for Qantas. Undertaken while working in a team of 4.
Neeland’s Chocolate
A branding proposal using the CBBE model for a small family owned chocolate businesses. Proposal is informed and inspired by a branding audit of Ferrero Rocher.
